CPA Marketing Introduction
CPA (Cost-Per-Action) Marketing is basically a way of making earn cash by simply getting users to take an action. That action might entail them filling in forms, registering for a download, free trial etc. The amount of money that you will be paid by lead depends on a few factors. One of the main factors is the amount of fields that a user needs to fill in, the more details that you can get the user to fill out, the more cash the advertising company will give you. Also, another factor is the industry that you are promoting,this can have an impact on the amount you get per lead. For example: I’ve made up to $30 per Lead by promoting Mortgages, and the diet industry.
CPA (Cost-Per-Action) Marketing can be tricky to get into. One thing that you will need before you get started is a website. This is because you need to be approved by the CPA Network first. Unlike affiliate marketing, lead generation is more open to abuse. For example: no company wants to pay $50 per lead, when the lead is classed as a ‘dead lead’ (A dead lead is a lead that has no intention ever buying from you).
There are generally two ways that most people generate traffic for CPA offers.
- One of the most popular way of doing this is by traffic arbitrage. This is where you pay for your ad (PPC), and send traffic to the CPA offer. If done right, this can normally be very beneficial & profitable.
- Another model is to build a list in a chosen market, then sending your list a CPA offer. This is obviously the best way of doing this as you’ve have already paid for your list, which means that it’s 100% profit for you. Once you have a list, you can also send them multiple offers, multiple times.
In both of the example there are pluses and minuses. However, both of the models work. so In my opinion you should test and try both of these methods. Each one will work different depending on your chosen niche.
One of the key areas that you need to be aware of, is that CPA offers can close down without your knowledge. What does this mean? Well, if your using the first technique (PPC) then you could end up sending traffic to a website, where the offer no longer exists. So be careful or you could end up wasting your money and your time.
Tips & Tricks:
- Pay attention to what people are searching on now. Hot topics, celeb’s, films, toys etc. If you can find a product that is related to what is knows as a hot subject, then that will be a great topic to jump on.
- If you find a hot product that could be limited, use the paid traffic, as this will get you traffic quicker than a lot of the free traffic techniques.
- Be sure to read the terms & conditions of the CPA networks that you sign up with. Find out exactly what you are going to be getting paid for. Make sure that the work is worth your time. Check out the process yourself. Don’t just signup for anything, just because the CPA is high.
